Hicham Lahlou, a new figure of the new generation of Design, he is a part since decades of the worldwide Design & creation sphere. He developped lines of urban furnitures, signed concepts for hotels well acclaimed, illustrated his artist talent, interior architect, product Designer & Graphic Designer in Branding & Packaging and also in commercial architecture including strategic design,
He made himself a name in furniture design, table & objects art by signing collections for world class brands such as Ecart International, Daum, Lip, Aquamass, Airdiem, Nodus Rugs… through a creative process that combines his sensitivity for history & civilizations, to modernism and universality of creation in general. His refined creations are always imbued with cultural and identity references subtly integrated to modern lines.
He has to his credit numerous exhibitions in Europe, Russia, Africa, the Arab World, Asia, Brazil, America & Africa.
He gives conferences in several countries, presides contests encouraging young talents and has founded in 2014 Africa Design Award + Days.
In 2015, Hicham Lahlou celebrated a course of 20 years in creation, including 15 years at the international. He made this year a historic entrance into one of the most important design museums in the world, « Vitra Design Museum in Germany » where one of his major works are exhibited as part of the worldwide exhibition « Making Africa – A Continent of Contemporary Design », another of his work is also exposed in the prestigious « Guggenheim Museum Bilbao » Hicham Lahlou is included among the members of the advisory committee of the exhibition « Making Africa »
He launched Africa Design Days in March 2015
« While appealing to values and universal codes, the design must meet economic, basic needs, meet collective demand, expectations and hopes of the majority …. A stylistic and human approach lies in finding a design « terroir » modern, simple, useful and viable, born of necessity, the form would serve the function and whose wealth is in ressourcerait identity and collective values « . Hicham Lahlou